Who owns sun maid

For the first time in more than a decade, Sun-Maid will launch a national campaign next year focused on rekindling fondness for the brand.

People react favorably when they hear the name Sun-Maid. Stay tuned for new products, new advertising and an elevated presence in grocery stores. And … competition on the grocery store shelf is fierce. Overly said people pigeonhole raisins as a food for small kids: Parents feed raisins to young children when they start eating solid food, but once the children reach school age, they want other things in their lunches.

For more than 30 years, Sun-Maid was run by Barry Kriebel, who provided steady and pragmatic leadership. It served the grower-owned cooperative well for quite a while. Growers earned a decent profit and consumers loved the brand. Overly said he was cautious about taking the job. After all, he had climbed his way up the corporate ladder of several major food companies in Dallas and Chicago.

Kingsburg, Calif. Before that he was in Chicago as the chief customer officer of TreeHouse Foods, the largest private-label food maker in the United States.

Overly wondered whether Sun-Maid was willing to take risks or just wanted a CEO who would play it safe. They wanted to grow the business and make Sun-Maid relevant again. They wanted to put the business on a different trajectory. Already a member? Subscribe Create an account Login. Related Posts. Agency: California farmers will get bump in irrigation water Posted: March 23, at am AP — Farmers in a vast agricultural region of California Read more ».

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Yes, sales should be limited further. No, it's about personal responsibility. Welsh, The California Associated Raisin Company began its century-long journey of spreading sweet raisins around the world.

Soon after, a local advertiser named, E. He politely asked Miss Lorraine if she would pose for a painting that would become the Sun-Maid logo found on every little red box to this day. Their gigantic dream began looking more and more attainable, while their facilities felt smaller and smaller. It was time to expand.