She found a passion for sharing her love of exploring the local countryside on the weekends with other office-bound technical professionals. Her company knows about and supports her outside interest smart! For her, the challenge was to meld these two roles on LinkedIn in a professional way and promote her new business, while making it clear that she has full-time employment elsewhere.
To do this, we had to tell her entire story in her summary. We positioned her full-time employment on top in the primary section under experience, and her part-time company underneath that, in the second position. With the pre version of LinkedIn, this worked fine as both descriptions were fully visible when people looked at her profile. With the new version of LinkedIn, only the first two lines of her summary are visible. Is there something she could do differently with her summary?
In the example above, my client could add a brief introduction before her computer science professional all caps headline.
Perhaps it could be something like this:. And then she would have the rest of her summary as is. That might not be quite the right wording for her but something along those lines would resolve the problem of showing both businesses in the first two lines. You also open yourself up to a whole world of confusion. Do let me know, though, if you think you really have a case to make for having more than one profile. Or a CEO executive assistant who sells handmade jewelry on the side.
Then look to promote your alternative business elsewhere perhaps SnapChat and Youtube for your music and Pinterest and Instagram for the crafts. You might have a LinkedIn company page for your psychology practice and another for your art work and painting business. What if you have your own consulting business and do contract work for other companies? I had a client who was a very successful consultant for over 17 years.
See below for scenario specific suggestions:. Scenario One: You have one account using your Personal email address and a second with your Business email address. Unlike Facebook where having a personal account, separate from your professional one makes sense, on LinkedIn, you should have ONE professional account. You can have multiple email addresses, both personal and professional, associated with the account but they should all be under a single profile.
Make sure that you know the passwords for each and that you can access BOTH before starting this consolidation! If you CAN get into both, go in and see which has more links and a more thorough profile. In my experience, I find that people often have more links on their personal account usually because they have not yet figured out how to import business contacts — the topic of another tutorial!
We are essentially using this info to decide which account we will be keeping and which we will be closing. Even if you have a ton of connections on your personal account, it MAY be prudent to keep the work account as you will have to notify your contacts of your issue and ask them to join you on the other account.
If you have important business connections on the business account, you may not want to risk losing them in this shuffle so do keep this in mind! Once you have decided which to keep, make a copy of all the contacts and content from the one you will be closing. There are two ways to get the contacts from one account to the other. Unfortunately, I have more than one LinkedIn account — I will be closing this account and sending you an invitation from the other account. I do want to stay connected so please keep an eye out for, accept, the invitation.
If you need to create and manage multiple different LinkedIn accounts, this guide is for you. However, it can be time consuming to create multiple LinkedIn accounts manually. Is it okay to have multiple LinkedIn accounts? You can create a personal profile and also a profile for your company.
How to manage multiple LinkedIn accounts? Conclusion We have discussed some of the best ways to create and manage multiple LinkedIn accounts for business. You can follow these tips and manage all your accounts or merge them into one easily.
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